2ConnectIdentity Resolution

Connect every signal to a real person.

Your customers don't live in one device, one channel, or one platform. Deep Sync's deterministic graph stitches fragmented identifiers into a single, defensible identity, ready for anything downstream.

What's included

Three capabilities. One verified person.

Translate identifiers into Deep Sync's graph, boost the matches you can, and roll everything up to the household, so that you can market to who matters. No cookies required.

01

Cross Channel ID

Translate online and offline identifiers into Deep Sync's deterministic graph. One person, one truth, everywhere.

  • Offline-to-online translation
  • Hashed email and SHA-256 matching
  • CTV, IP, and MAID resolution
  • Bring-your-own-ID translation
02

Identity Spine

The deterministic backbone that ties every identifier to one verified person and household; the source of truth your stack resolves against.

  • Persistent individual and household IDs
  • Full match lineage on every record
  • Continuously updated and verified
  • One key across every channel
03

Household Identity

Roll individuals up to households, so you can treat families as families. No more double counting, no more wasted reach.

  • Household-level resolution
  • Deduped reach and frequency
  • Cohabitant and family-based linkage
  • Move-related updates
How it works

From fragmented signals to resolved identity.

Clean records with a defensible identity. Activation-ready everywhere you need them.

01

Bring your identifiers

Bring what you have collected in any shape: postal addresses, emails, phones, CTV IDs, IPs, or MAIDs.

02

Resolve to the graph

We deterministically match every identifier to a verified person and household in Deep Sync's identity graph.

03

Boost the matches

Recoverable matches are boosted; probabilistic-only records are flagged. You always know what's deterministic.

04

Activate everywhere

Push resolved identities to any channel, online or offline, with a single key and full transparency on lineage.

Outcomes

What clean identity unlocks downstream.

When every signal resolves to a real person, every channel works better, match rates climb, frequency drops, and measurement starts telling the truth.

99.4%
Deterministic accuracy
Average accuracy rates on first-party files matched into the Deep Sync graph.
+32%
Higher match rates
Average lift rates after match boosting vs. industry-standard onboarding.
−24%
Less wasted frequency
Average reduction in over-frequency from rolling activation to the household level.
The full journey

One graph. Four stages. Every channel.

This is one stage of a connected workflow. Each runs on the same deterministic identity graph, so you can start anywhere and add the rest as you grow.