Deep Sync is built around a deterministic identity graph and four-stage workflow that turns raw customer data into actionable audiences. Engage at any stage; the shape of the work changes, but the deterministic graph underneath stays the same.
Clean, dedupe, and enrich every record so you finally see who's actually in your data, real people and households, not anonymous fragments.
Explore understandMost companies start with fragmented signals, duplicate profiles, missing context, and anonymous activity. Stage one turns that noise into a clear, unified picture of every customer and household.
Your customers don't live in one device, channel, or platform. Stage two deterministically stitches fragmented identifiers, including addresses, devices, emails, and households, into a single, defensible identity.
Your existing customers are a starting point, not a ceiling. Stage three powers your growth with third-party audience creation, lookalikes, and predictive models that identify and target your next best customers.
An audience that can't reach the necessary channels isn't effective. Stage four enables audience expansion and delivery to every major destination, online and offline, through one resolved identity layer.
Each stage is powered by the same deterministic identity graph. That's what keeps accuracy, reach, and speed from competing, and what lets you start anywhere and expand without complexity.
We don't guess, we know. Every identity is verified against authoritative sources. That's why Deep Sync's match accuracy holds at 99.4% across a number of different verticals.
Every device, every channel, every household resolved to a real person. No double-counting, no shadow profiles. Only a better understanding of who your customer is.
Demographic, behavioral, lifestyle, and transactional attributes, sourced from the graph, ready to power audience creation, enhancement, segmentation, modeling, and activation.
Deep Sync integrates where you need media, online and offline, from programmatic, social, and CTV to direct mail and email. One audience, every channel, in hours, not weeks.