1UnderstandCustomer Intelligence

Know who your customers really are.

Most companies see fragmented signals, duplicate profiles, missing context, and anonymous activity. Deep Sync turns that noise into a clear, unified picture of every customer and household, so every downstream decision starts from the truth.

What's included

Three capabilities. One clear customer.

Hygiene cleans the foundation. Enrichment fills in what you're missing. Profiling and analytics turn the results into decisions you can act on.

01

Data Hygiene

De-duplicate, standardize, and validate every record before it touches your stack, so audiences, analytics, and activation start from the same source of truth.

  • Dedupe across systems and channels
  • Standardize addresses
  • Flag undesirable profiles
  • Validate phone, postal, and email records
02

Data Enrichment

Append the demographic, behavioral, lifestyle, transactional, and contact data attributes you need to actually understand and communicate with your customer.

  • Choose from thousands of attributes
  • Fill in missing contact details
  • Add lifestyle and purchase intent signals
  • Create rich customer profiles
03

Profiling & Analytics

Turn your enriched customer base into segments, personas, and propensity scores, ready for activation and built on data you can defend.

  • Create personas and segments
  • Perform audience overlap and gap analysis
  • Apply RFM and lifetime value models
  • Score for attrition and churn
How it works

From raw file to unified customer view.

Send us a file. We'll match it deterministically, clean it, enrich it, and return a customer view your CRM, business intelligence tools, and activation platforms can all rely on.

01

Send your file

CRM, loyalty, transactional, whatever you've got. We handle ingestion, mapping, and the messy parts.

02

Match & clean

We resolve every record to the Deep Sync graph, dedupe, validate, and flag what's wrong before it ever leaves us.

03

Enrich with the graph

Append the demographic, behavioral, and lifestyle attributes you need to actually know who you're talking to.

04

Activate the truth

Push a clean, enriched, segmented customer view back into your stack and into every downstream channel.

Outcomes

What knowing your customers actually changes.

When the foundation is right, everything downstream gets sharper: segmentation, models, and the campaigns built on top of them.

+38%
Sharper audience segments
Avg. lift in segment precision after Deep Sync enrichment vs. third-party panels.
94%
Higher attribute coverage
Coverage of in-house customer records with demographic and household context.
−27%
Fewer duplicate records
Typical reduction in duplicate identities within a CRM after a hygiene pass.
The full journey

One graph. Four stages. Every channel.

This is one stage of a connected workflow. Each runs on the same deterministic identity graph, so you can start anywhere and add the rest as you grow.