3ExpandAudience

Grow beyond your base.

Your current customers are a starting point, not a ceiling. Deep Sync's deterministic graph powers third-party audience creation, lookalikes, and predictive models that identify and target your next best customer.

What's included

Three capabilities. One addressable audience.

Buy syndicated audiences off the shelf, build lookalikes from your best customers, or run predictive models against the graph. All three sit on the same deterministic foundation.

01

Third-Party Audiences

Pre-built syndicated audiences sourced from the Deep Sync graph, demographics, lifestyle, intent, and in-market. Ready to push into any channel.

  • 1,800+ syndicated audiences
  • Demographic, lifestyle, in-market
  • B2B and B2C segments
  • Refreshed continuously
02

Lookalike Audiences

Find more of who already works for you. Lookalikes built from deterministic seeds, not probabilistic shadows, deliver sharper precision and less waste.

  • Deterministic seed matching
  • Custom expansion thresholds
  • Channel-aware delivery
  • Match-quality reporting included
03

Predictive Models

Score the universe against the outcome you care about, propensity, lifetime value, churn, using the full 5,500-attribute Deep Sync graph as your feature library.

  • Propensity-to-buy modeling
  • Lifetime value scoring
  • Churn and lapse prediction
  • Custom outcome models
How it works

From your best customers to more like them.

Seed the model with the customers you want more of. Deep Sync extends them across 270MM+ verified consumers, and pushes the result into the channels you run.

01

Define your seed

Loyalty top-tier, high-LTV cohort, or any segment you care about. Deep Sync resolves it deterministically.

02

Pick your approach

Syndicated audience off-the-shelf, custom lookalike, or a bespoke predictive model, same graph behind all three.

03

Build & QA

We size the audience, validate overlap, and report match quality before a single dollar gets spent.

04

Push to every channel

Activate to CTV, social, programmatic, email, and direct mail through 120+ Deep Sync endpoints.

Outcomes

Growth without guesswork.

When the seed is deterministic and the graph is verified, expansion stops being a gamble, it becomes a measurable lever.

+38%
Sharper lookalikes
Avg. precision lift on lookalike audiences vs. probabilistic baselines.
−31%
Less wasted spend
Avg. reduction in unaddressable impressions for clients on Deep Sync audiences.
2.4×
Higher campaign ROAS
Median return-on-ad-spend lift across acquisition campaigns powered by the graph.
The full journey

One graph. Four stages. Every channel.

This is one stage of a connected workflow. Each runs on the same deterministic identity graph, so you can start anywhere and add the rest as you grow.