Speed was the missing ingredient
Trilogy Interactive, a full-service digital agency serving some of the biggest names in politics, sought a fast and reliable way to activate their clients' voter lists. They had experience with other popular onboarding solutions, but none offered the speed necessary for their clients' most time-sensitive campaigns.
“We'd tried pretty much everything under the sun,” commented John Padua, Trilogy's VP of Media Buying.
Enhanced Onboarding
Deep Sync proposed Enhanced Onboarding, a simple, self-service activation solution inside the Deep Sync One platform that matches and onboards new names in hours, even for lists of millions.
Enhanced Onboarding ingests first-party datasets and uses Deep Sync's deterministic identity graph to match customer data. A series of user-defined identifiers, including online and offline signals like UID2s, increases match rates to key destinations. In most cases, audiences are enabled on Meta, TikTok, Google Ads, Google DV360, or The Trade Desk within 24 hours, if not sooner.
Deep Sync One is an audience-building platform and data marketplace with tens of thousands of privacy-safe B2C and B2B segments, delivered directly to programmatic and social ad accounts, in many cases within hours. It also includes the Audience Builder, Customer Insights profile reports, Lookalike Audiences, and Enhanced Onboarding. Pricing is fully transparent, with no subscriptions or monthly minimums.
Simple, quick, and accurate
After a brief overview, Trilogy began uploading and managing their clients' voter files. Padua lauded the tool's “solid match rates and a quick turnaround time,” and noted that other providers would not have been able to perform within the tight turnaround time required.
Trilogy also saw a significant increase in reach using Enhanced Onboarding's household expansion capability, which adds additional records from a matched individual's household to the overall audience.
| Metric | Voter file A | Voter file B | Voter file C |
|---|---|---|---|
| Input records | 87,303 | 2,000,002 | 1,091,294 |
| Records matched | 51,902 | 1,233,175 | 873,293 |
| Household expansion | 156,181 | 3,954,241 | 3,319,551 |
| Delivery time | < 1 hour | < 1 hour | < 1 hour |
| Addressability increase | 200% | 220% | 280% |