Efficiency and effectiveness, together
Push Digital Group, a full-service political advertising and public affairs agency, sought a streamlined process to onboard audience files for their one-to-one advertising initiatives. They had experience with other popular onboarding solutions, including direct ingestion into ad platforms, but hadn't found the right blend of efficiency and effectiveness.
Enhanced Onboarding
Deep Sync proposed Enhanced Onboarding, a simple, self-service activation solution inside the Deep Sync One platform that matches and onboards new names in hours, even for lists of millions, while increasing match rates to key programmatic and social destinations by an average of 25%.
Enhanced Onboarding ingests first-party datasets and uses Deep Sync's deterministic identity graph to match customer data. A series of user-defined identifiers, including online and offline signals like UID2s, increases match rates. In most cases, audiences are enabled on Meta, TikTok, Google Ads, Google DV360, or The Trade Desk within 24 hours, if not sooner.
Deep Sync One is an audience-building platform and data marketplace with tens of thousands of privacy-safe B2C and B2B segments, delivered directly to programmatic and social ad accounts, in many cases within hours. It also includes the Audience Builder, Customer Insights profile reports, Lookalike Audiences, and Enhanced Onboarding. Pricing is fully transparent, with no subscriptions or monthly minimums.
A peek behind the onboarding curtain
“Uploading was super easy and fast,” lauded Eric Frenchman, Push Digital Group's Chief Advertising Officer. “Finally, we were able to see the initial match rate as well as the number of households that matched our DSP.”
The transparency mattered as much as the speed. Push Digital could now explain to clients exactly what the initial match rate was and how many households made it to the DSP, without an explosion of ID matches that tends to confuse clients.
| Metric | Voter file A | Voter file B | Voter file C |
|---|---|---|---|
| Input records | 419,156 | 1,168,961 | 166,148 |
| Records matched | 217,635 | 751,352 | 108,593 |
| Estimated reach | 756,818 | 2,568,560 | 385,437 |
| Delivery time | < 1 hour | < 1 hour | < 1 hour |
| Addressability increase | 80.6% | 119.7% | 131.9% |