Push Digital Group replaced slow, fragmented onboarding with Enhanced Onboarding in Deep Sync One, lifting match rates an average of 25% and activating voter audiences in hours instead of days.
Overview
Push Digital Group needed a more efficient way to turn voter files into actionable audiences. Traditional onboarding methods created delays and limited match performance, making it harder to execute campaigns with speed and precision.
With Enhanced Onboarding in Deep Sync One, the team was able to onboard and activate large-scale datasets in hours, not days. By leveraging deterministic identity and combining online and offline identifiers, they improved match rates, accelerated time to activation, and gained greater transparency into how their data performed across platforms.
Uploading a voter file isn't activation. See how leading agencies are closing the gap.
